As a consultant I specialise in strategic advice, finding solutions to complex communications problems and media relations. Working with with clients in the NGO, not for profit and research sectors I craft powerful messages to achieve their goals.
Effectively communicating in today’s cluttered, fractured and niched environment is harder than ever. Our convergent communications landscape throws up complex problems for organisations to navigate. Developing elegant solutions to these challenges – through positioning, communications, brand and marketing strategies – is the focus of my strategic advice.
Communications is all about storytelling. I use disruptive language to build a narrative that resonates with the target audience. Whether it’s a speech, a tweet, presentation, op-ed, blog post, report or quote for the media, finding the right words is key to the success or failure of your message. I help find the words that will work.
Shrinking news holes and the proliferation of niche outlets have both contracted and expanded the possibilities of gaining media coverage. What hasn’t changed is the critical role the media play in the public discourse. I help organisations ensure their voices are heard in the discussion and debate.
Every organisation is now a publisher. In many case, you are what you produce. And while the marketing mavens champion the content driven economy, it is the quality, not the quantity that counts. I can write SEO enhancing blog and website content without sacrificing readability, manage the production of large reports and publications, and produce radio and podcasts. I work extensively with designers and producers and know how to manage projects effectively.
If you would like to talk about your communications, media or writing needs, give me a call on 0411 055 299 or email email@example.com.